New research from Jato Dynamics has revealed that the Volkswagen Golf was still Europes top-selling car during November – a month that saw another fall in new car sales figures.
The results could mean that more people are thinking of buying a used car instead of purchasing a new one, especially since cars are depreciating so quickly.
There has been a 7.1 per cent slump in the total new car sales figure for the first 11 months of the year.
David Di Girolamo, business manager for Jato Consult, said: "The market is usually less buoyant at this time of year. Though this is an unprecedented drop in sales, its not wholly unexpected, given the current economic climate."
In Great Britain November saw a 36.8 per cent dip in year-on-year sales with a 10.7 per cent year-to-date fall in new car sales.
Worries about increased car taxation in the form of the Vehicle Excise Duty (VED) have surely contributed to consumers’ reluctance to part cash for new models. Used cars attract lower VED making them attractive propositions.
Audi should be commended for posting European sales that in November 2008 that were just 1.1per cent lower than they were in November 2007. This, Jato, believes is partly down to the company introducing the new A4 model.
Dacia fared even better than Audi, having launched its new Sandero model, it enjoyed stands out a year-to-date increase of 42.6 per cent.
Written by James Christie