Suzuki S-Cross Concept – First Look

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Suzuki S Cross Concept

Suzuki have announced that they will launch a Golf-sized 4×4, the S-Cross crossover, in the latter part of next year. Built to continue the success of Suzuki’s SX4, the S-Cross is bigger and better, while marking an end to the Japanese company’s collaboration with Fiat.

Fiat will provide guidance to in-house partner Jeep, while Suzuki goes it alone in developing the S-Cross. Suzuki will continue their European presence by building the car in the firm’s Hungary plant.

Suzuki are claiming that the new S-Cross will offer front or 4WD, a family of low-CO2 petrol and diesel engines, be spacious and fun to drive.

Suzuki have their crosshairs fixed firmly on the Golf/Focus sector as well as those looking to swap their midi-MPV for something more compact while the S-Cross will come in at around £16,000, £4k more expensive than the admittedly smaller SX4.

The move is a bid to alleviate the company’s recent downturn in sales. Suzuki sold 234,000 cars in Europe in 2011, someway short of their projections.

“We must keep above 300,000,” confirmed Kenichi Ayukawa, managing officer of global marketing, as he promised a new model every year for the next four years.

In the UK, sales figures are a little rosier for Kenicihi and Suzuki, in the year-to-date, sales are up 22% thanks to a positive reaction to the Suzuki Swift, the subcompact produced in Japan since 2000, combined with a fleet of special offers.

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