Subaru has become a sponsor for the digital television channel Horse & Country TV.
Found on Sky guide 280, and online at horseandcountry.tv, it is one of a more specialist channels – such as the teachers.tv, community.tv and the interactive nhs direct channel.
Subaru (UK) Limited marketing manager, John Fossey, explained: "Subaru cars have always had a strong presence within the rural community.
"Without doubt Horse & Country TV provides high quality programming and information to this same sector."
Sales and marketing director for Horse & Country TV, Nick Ludlow, said: "We are delighted to have Subaru joining the team as a principal brand partner.
"Subaru’s range of all-wheel drive country vehicles has a great standing in the country and farming sector, with a reputation for reliable and durable vehicles, which fits the profile of Horse & Country TV extremely well."
Subaru will also be the title sponsors for the Houghton International cross-country event, which will be held in the grounds of Houghton Hall, Norfolk from May 22nd to 25th 2008.