Seat prepares B-segment assault

Spanish brand Seat has announced that it is preparing two models for entry into the automotive industry’s B-segment, one of the largest and most competitive sectors of the market.

Over 1.1 million B-segment sales are thought to have been achieved in western Europe last year.

Erich Schmitt, president of Seat, confirmed that the brand will be launching two models in 2009 – an estate and a saloon – to compete with the likes of the Ford Mondeo, the Peugeot 407 and the Toyota Avensis.

The new cars will be manufactured at the automaker’s central Martorell plant near Barcelona.

"The assignment of these two new models to the plant in Martorell is an historic step for Seat," Mr Schmitt commented.

"By these means, we enlarge our current product range, which not only gives our clients the possibility to grow with the brand, but also enables us to increase the profitability of our dealer network thanks to the availability of these new models."

Seat enjoyed a 15.5 per cent increase in UK sales in 2006 compared to the previous year, with the Leon in particular seeing sales go up by 42 per cent and the Altea experiencing growth of 29 per cent.

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