British Car Auctions (BCA) is claiming a new UK sale record for a current production model, with a Rolls-Royce Phantom going for £208,000.
The model was registered in 2005 and had covered only 5,000 miles.
It was worth £275,000 when new and bidding for the car started at £140,000 before quickly escalating in £5,000 increments, as prospective buyers put in their offers in the hall and over the internet.
The £208,000 record exceeds the previous figure of £192,000, which was set in 2005 and was also paid for a Rolls-Royce Phantom.
Paul Dunn, national account manager for BCA, put the popularity of the Phantom down to its exclusive nature and scarcity within the market.
"We had hundreds of buyers attending the sale, but the auction hall fell silent when this very rare car was offered," Mr Dunn said.
"The atmosphere was electric and when the hammer came down two and a half minutes later there was a round of applause from the buyers packing the auction hall."