Renault has launched a new advertising campaign featuring the Megane, which was previously advertised by drawing attention to the distinctive rear – ‘shaking that ass’. The new advertisements use Fernando Alonso who drives for the Renault F1 team.
In the new TV ads, Alonso is shown getting ready to leave his hotel, but is waylaid by setbacks. He is shown keeping his cool throughout every situation until he finally reaches his Renault Mégane F1 Team car.
The advertisement uses the music ‘cheek to cheek’ and is sung by Fred Astaire.
Seven and a half million Megane cars have been sold since Renault launched the vehicle in 1995.