Ticket sales for the British Grand Prix have gone through the roof since home favourite Lewis Hamilton clinched the drivers’ championship.
Reuters has reported that around 22,000 were shifted last week compared to 2,500 in the same period last year.
Silverstone circuit managing director Richard Phillips was quoted as saying: "The reaction from fans since (the season-ending race in) Brazil has been incredible.
"We always notice an increase in sales when Lewis wins or indeed if any of the British drivers do well but the level of demand for tickets last week exceeded all expectations."
Hamilton is now the odds-on favourite to win the BBC Sports Personality of the Year award although swimmer Rebecca Adlington believes an Olympian should scoop the award.
Adlington’s logic runs that athletes only get one chance of glory every four years whereas Lewis Hamilton can compete for the drivers’ championship each year.
She said: "I think that Chris Hoy, with his three cycling golds, or myself, have better claims than Lewis."