Nissan uses “groundbreaking” marketing tactics for Qashqai

Nissan has said that it is employing "groundbreaking" techniques as it promotes its new Qashqai model.

For two weeks, an exhibition site above the A4 in Hammersmith will play host to a Qashqai model, with graffiti artists working behind it.

Drivers in the area will see unique works of art being created as a backdrop for the car, which will be based on the current poster and print advertising campaign for the Qashqai.

Justin Elias, Nissan’s marketing director, explained that this is not the first time such innovative techniques have been employed by the automaker.

"We used the same exhibition site to create and showcase a lifesize sculpture of the Nissan Murano when we launched it in 2005 and we wanted to bring the groundbreaking idea into play as part of the Qashqai launch," Mr Elias said.

He also explained that Nissan has already had "incredible success" with the release of the new model, with many dealers reporting healthy order numbers.

The Qashqai is a crossover SUV, which has been designed for drivers who want the "agility and compact size" of a hatchback but also the "tough presence and dynamic design" of a 4×4 vehicle.

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