Nissan enjoys success with Qashqai

Strong demand for the Qashqai – or Dualis as it is known in Japan – has helped strengthen Nissan’s ties with the north-east of England.

The company’s factory in Sunderland is set to recruit an additional 800 staff and last week received a visit from the chancellor, Alistair Darling.

Mr Darling described the manufacture of the Qashqai as a "great UK-Japan success story".

"The Qashqai is a great success for Nissan and for our employees at the Sunderland plant," added Nissan’s Hidetoshi Imazu.

"I would like to recognise the ongoing support of the British government towards keeping all our operations in the UK competitive on a global basis."

Nissan made 164,000 Qashqai units in 2007 but demand is such that it is now looking to top 200,000 this year.

It is already struggling to meet orders from Japan and even with the 800 new jobs in Sunderland, will continue to focus on the European market.

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