Mercedes-Benz has devised a new game which will offer online browsers a chance to race its new CLC-Class coupe around the streets of a virtual London.
People who log on to the new CLCdreamtestdrive.com website will also get the chance to win a fabulous prize if they manage to record the top time over the three summer months.
No, sadly this isn’t a gift-wrapped new CLC, but the chance to enter a prize draw with the overall winner receiving a real driving experience at Mercedes-Benz World, at Brooklands, Surrey – a mecca for all Merc lovers.
Even if you don’t win at least you can use the website to customise a CLC 350 Sport the range’s flagship model – before hitting the virtual road.
Ian Dutfield, marketing director Mercedes-Benz Cars, said: "CLC drivers are often choosing their first executive car, and are searching online for information. CLCdreamtestdrive adds an enjoyable element to that investigative process.
"Our online racers can then go on to book a real world test drive with their retailer."
The CLC’s range’s prices start from less than £20,000.