The new Mercedes-Benz C-Class is set to offer motorists a more "stylish" drive without denting their finances, according to a spokesperson for the car manufacturer.
Speaking at the international launch of the new model, Dermot Kelly, managing director of Mercedes in the UK, said that despite improvements in "quality and technology", the new C-Class entry level model only costs £80 than the previous model.
Set to be available to purchase for an expectant British public in June, the Mercedes-Benz C-Class, to be known as Classic, Elegance and Avantgarde in Europe, has a number of new features.
These include new grilles with a higher bonnet to improve the pedestrian safety rating of the car.
Traditionally shaped units will also be used for the front lights instead of the previous teardrop shape.
The price range for the new C-Class saloon will commence at £22,950 for the C180 Kompressor.
Meanwhile the C350 Sport model will be going onto the market at £35,475.