Mazda sees Scotland sales soar

Mazda cars are making their mark north of the border, reaching record market penetration in Scotland, moving into ninth place in the top ten sellers.

In the first quarter of 2007, Mazda’s market share reached 3.72 per cent, an impressive increase from the 3.1 per cent recorded at the same time a year earlier.

Having overtaken Audi, the car manufacturer now has Citroen in its sights to move up another place.

Andrew Marshall, group franchise manager for Scotland’s Arnold Clark branches, commented: "The key is getting the product and the pricing right and that is exactly what Mazda has achieved.

"Mazda 3 has been a strong seller and the Mazda 6 has also held up well while there is strong demand for the MX-5."

Sales director Jeremy Thomson added that sales figures had also been "helped along by some limited edition models" and that momentum would have to be sustained by making sure Mazda continued to match the high expectations of its customers.

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