Maserati employs mobile methods to promote new model

Italian luxury car maker Maserati has announced that it will be launching a mobile video campaign to promote its new Quattroporte Automatic.

The automaker will be using multimedia technology provider 10Duke to pursue its campaign and will send exclusive video footage of the Quattroporte to potential buyers.

Mike Biscoe, head of marketing for Maserati GB, said that this form of marketing was well suited to the type of customer that will be buying the manufacturer’s cars.

"10Duke’s technology has allowed us to extend the reach and dynamism of the campaign in a way that is relevant to the lifestyle of our audience," Mr Biscoe commented.

Michael Leavey, chief executive of 10Duke, said that this campaign will allow Maserati to build brand awareness and also demonstrate its ability to connect with consumers in the "rapidly growing mobile space".

"This is a great use of interactive technology to creatively engage with Maserati’s audience, in a way that is appealing and convenient," Mr Leavey added.

The Quattroporte has won 25 international press awards and is described by Maserati as "a car with the soul of an executive limousine and the heart of a powerful, dynamic GT".

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