Land Rover launches second ‘Zara’ ad campaign

Land Rover has created a second advertisement featuring eventing champion Zara Phillips following the "extremely successful" campaign it launched earlier this year.

The manufacturer said it will use Ms Phillips to "encapsulate the brand".

To showcase Land Rover’s support for the upcoming equestrian season, its advertising campaign will now move into the world of eventing and will be designed to "reflect the spirit of Zara" by focusing on her as a world champion rider.

Ms Phillips and her horse Toytown will be shown undertaking the challenges of Gatcombe.

Andy Griffiths, Land Rover UK managing director, said that the Queen’s granddaughter is representative of the values and characteristics of the Land Rover brand.

"The second advertisement takes us to the heart of Zara’s skills in eventing, clearly encapsulating her true determination as a sportswoman who is at the top of her game," Mr Griffiths commented.

"She is the embodiment of ‘Go Beyond’ and we are very proud of our ongoing association with her as a Land Rover brand advocate."

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