Land Rover announces three sales success stories

In the year in which it celebrates its 60th birthday, British automobile manufacturer Land Rover has announced its third consecutive sales success.

The Gaydon, Warwickshire-based firm has revealed that it sold 226,395 vehicles around the UK in 2007 – a 17.6 per cent increase on 2006.

It added that it has enjoyed success in its emerging markets, selling 30,000 models in regions where it was not known as recently as 2002.

Phil Popham, global managing director for the company, commented that it is on course to carry on the streak into 2008.

"Once again the established markets put in solid performances with strong gains but the pace of growth in the new and emerging markets is rapid," he said.

Land Rover was established in 1948 by Rover as a brand under which it could sell all-terrain vehicles.

It is currently a subsidiary of Ford Motor Group, although it is set to be sold in the near future.

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