Jaguar XF ‘makes its own rules’

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Jaguar has claimed that its new XF model challenges convention and sets its own boundaries.

The British manufacturer has stated that the vehicle marks the beginning of a new era, espousing the bold new Jaguar design language with an experience both striking in appearance and confident in ability.

Featuring shift-by-wire transmission control, allowing smoother gearshifts, the car’s smart use of technology allows for improved comfort and ease of use.

Jaguar believes that the model is a milestone for the company – a sign of the future and also true to the original vision of the manufacturer.

"The XF is synonymous with the forward-looking focus that now defines the Jaguar brand. Its design language is entirely new, its performance and dynamic flavour support – even eclipse – its sporting looks," the company stated.

Jaguar was founded by Sir William Lyons in 1922 and was bought by Ford in 1989.

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