Hyundai has unveiled its new i30, describing it as a car designed for Europe that will "blend seamlessly into the UK’s C segment".
The manufacturer refers to the car’s driving dynamics, safety, style and image as factors that make it capable of competing with the likes of the Ford Focus, Renault Megane, Citroen C4, Mazda3 and Peugeot 307.
Among the car’s safety features is an electronic stability programme â€“ a first for Hyundai on its passenger cars â€“ active front head restraints, curtain airbags and a rear seatbelt reminder system.
The i30 will be available in three trim levels â€“ comfort, the entry level variant with features including air conditioning and alloy wheels; style, which focuses on sporty aesthetics and convenience; and premium, which includes reversing sensors and climate control.
A range of petrol and diesel engines will be available in the i30 range, ranging from 1.6 to two litres, with the top option offering a 0-62mph time of 10.3 seconds and a top speed of 127mph.
Tony Whitehorn, managing director of Hyundai UK, said: "The i30 is a car that is set to change the face of Hyundai in Europe. It is not only the most important car Hyundai has ever launched in the UK, it heralds a dramatic shift in image and attitude that will drive change in people’s perception of the whole Hyundai brand.
"A key contributor to this shift will be the sheer quality and equipment levels of the i30, matched with incredible affordability."