The head of marketing for Honda has said that value for money is "the jewel in the crown" of the new Honda Jazz.
Tom Gardner acknowledged that building a successor to the highly-popular Jazz was always going to be a challenge, but believes that the new car will raise the bar without raising prices.
He said: "With more space, more kit, great fuel economy and low running costs, the new Jazz will appeal to its traditional customer base as well as those looking to downsize from the sector above."
The entry level 1.2-litre S is available from £9,990 (OTR), but Honda is placing even more faith in its SE grade, which includes air conditioning and 15-inch alloy wheels and is priced from £10,990 (OTR).
Hondas i-Shift automatic manual transmission will retail at £800 and when teamed with the 1.4-litre ES the cost will add up to just £12,290 (OTR).
Manual versions of Jazz will be available in the UK in October, 2008, with the i-Shift on sale in January 2009.