Honda will be launching two new versions of its Accord model in September, a move it hopes will help the brand "battle for honours" in the D sector saloon market.
The first new model is the Sport GT, which is reportedly the result of consultation with dealers suggesting that buyers want a car that combines technology with sporting features.
Consequently, the new Accord features a voice-activated sat-nav system, Bluetooth compatibility, cruise control, sports suspension, a rear spoiler and alloy wheels in a dark graphite finish.
The other variant added to the Accord range is the SE, which has been developed specifically to act as a "price fighter" and will be available for £18,600 on-the-road.
A 2.2-litre diesel engine will power the model, while 16-inch alloy wheels, stability assist and Bluetooth compatibility will also be on offer.
Commenting on the SE, Bernard Bradley, head of sales for Honda UK, said: "This new keenly-priced car continues the theme of Accord, which has always been to offer a high-spec saloon with the quality you’d expect from a Honda â€“ but at an extremely competitive price, with low running costs.
"If you’re talking about value for money, the Accord SE beats most cars in the sector, even the new arrivals."