On Sunday June 1st, television watchers will be able to share in the live broadcast from the Mojave Desert, California, showing a large team of skydivers attempting to form shapes including a suspension spring, a camera and a steering wheel that hint at new technologies on the Honda Accord.
On Thursday May 29th, 19 sky divers spelled out the word ‘A C C O R D’ and this will be re-broadcast as part of the advertisement which is called ‘Jump’ and is to emphasise the message ‘Difficult Is Worth Doing’.
"The campaign has been difficult, but it was definitely worth doing!" says Harry Cooklin, marketing communications manager of Honda (UK).
"We are always looking to move the boundaries when it comes to our advertising, and so being involved in the UK’s first truly live TV advert is perfect for us. It provides the ideal platform to take us into the final phase of the Accord campaign."
The new Accord, first launched in 1976, features Honda’s Advanced Driver Assist System (ADAS), which works in conjunction with the LKAS lane centring detector, ACC (Adaptive Cruise Control) and Motion Adaptive EPS which detects cornering or braking instabilities. It will debut in saloon and tourer models, which used two design teams to compete with each other to ensure maximum features for the motorist. It also has redesigned comfy and supportive front seats.