The environment has become ‘a bigger concern’ for car buyers

New research from Experian has revealed that the environment has become more of a factor for people weighing up which car they should buy.

Experian’s findings should be required reading for used car dealers who want to be able to quickly guess just how much of an issue green factors are for customers strolling onto their forecourt.

Women are more likely than men to see the environment as an important factor when they next buy a car (30 per cent compared to 23 per cent).

It seems that car owners become greener with age (63 per cent of those aged 55 to 64 list green factors as a priority, compared to 52 per cent of 18 to 24-year-olds).

For people who tend to change their cars every three years, the environment is a bigger issue in their final decision to buy (30 per cent) compared to people who keep their cars for a longer period of time (between four and five years – 21 per cent).

Kirk Fletcher, managing director of Experian’s automotive division, said: "The environment is clearly becoming a bigger concern for car owners. In our opinion, this is more likely to continue to grow rather than diminish and needs to be factored into the sales process.

"Customers concerned about the environment will have a lot of questions to ask before they make their final decision to buy. Dealers need to have this information to hand to enhance the possibility of a sale."

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