One in four car buyers ‘influenced by green factors’

New research conducted by Experian has found that 26 per cent of UK car buyers are influenced by green factors.

More than half of the car owners surveyed (55 per cent) say they are concerned about the impact their car has on the environment.

Experian’s study discovered that women are significantly more likely than men to fret about whether their car affects the environment (65 per cent of women compared to 45 per cent of men).

The fairer sex is also more likely to see it as an important factor when they next purchase a car (30 per cent of women compared to 23 per cent of men).

Kirk Fletcher, managing director of Experian’s automotive division, said: "A car is the second biggest purchase a person is likely to make after buying a house, and customers concerned about the environment will have a lot of questions to ask before they make their final decision to buy.

"Dealers need to have this information to hand to enhance the possibility of a sale."

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