Consumer confidence “key” to market recovery

The government needs to focus on improving consumer confidence if it is to see a growth in the car market, it has been claimed.

While the recent package of measures from the government to stimulate the car industry have been broadly welcomed by those in the sector, the RMI National Franchised Dealers Association has called on ministers to help bring back confidence in the economy.

Sue Robinson, director at the association, said it was time that the government publicised the availability of credit to those looking to buy a new car.

"There has been a vast improvement in used car sales in the last month, as consumers feeling the pinch look for great value for money on used vehicles," she said.

"This proves that there is still desire for a new car and a budding confidence that must be developed."

Used car dealers have seen prices of vehicles pick up in recent months as interest in buying cars begins to grow. A recent survey from British Car Auctions revealed used car vehicles increased by £300 in January compared to December 2008.

Written by Chris Malone

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