Mondeo sales soar in Nottingham

An auction held in Nottingham and transmitted online has seen Ford impress with sales of its new Mondeo, C-MAX and Focus CC vehicles.

A 91 per cent conversion was recorded as 137 cars along with 62 commercial vehicles were contested by 106 buyers physically at the site and 40 online.

The New Mondeo performed strongly, picking up an average conversion of 76.1 per cent, although one of the event’s biggest sellers was a Ghia 1.8 TDCi five-door vehicle which sold at £16,600 equipped with a host of extras.

Paul Bolton, Ford Direct brand and remarketing manager, commented that the result of the auction was "exceptional".

"Prices were very strong – particularly for the new model Mondeo, C-MAX, Focus Coupe Convertible and Fiesta Sport Van and the overall performance exceeded our own high residual value expectations," he said.

The Ford Mondeo is traditionally seen as a family car and has been in production since 1993.

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