The car will complete the company’s small, medium and large car Econetic line-up and take its place alongside existing Mondeo and Focus Econetic models.
It is set to hit the ground running by becoming the most fuel efficient new five-seater family car in the UK.
Thanks to CO2 emissions which are under 100g/km, the car is zero rated for road tax (vehicle excise duty).
Handily, it is also exempt from the ‘showroom tax’ element introduced for the first year of ownership in this year’s Budget.
So how does it achieve ultra low CO2 emissions? Well, aerodynamic body styling, lowered suspension, low resistance tyres and low friction oil all play their part.
There is also a green shift indicator in the instrument cluster which highlights the optimal point to change gear to maximise fuel economy.
Roelant de Waard, Ford of Britain chairman and managing director, said: "Many drivers are prepared to be green but still want comfort, performance and an affordable price. Econetic answers that demand.
"Ford’s Econetic range, complete with new Fiesta, delivers style with a green conscience."