Daihatsu appeal “stronger than ever”

Daihatsu has celebrated the fact that it has achieved record sales this year, saying that its appeal to customers is now "stronger than ever".

So far this year, the Japanese manufacturer has experienced 53.3 per cent growth in sales and there are no signs of demand slowing.

Some 1,464 Daihatsu cars have been sold so far this year, with 1,024 registrations made in March alone – a 61 per cent increase on the 637 units registered in March 2006.

Paul Tunnicliffe, managing director of Daihatsu Vehicle Distributors, described this record as "even better news than it first appears", owing to the limited stock that some dealers have had to work with this year.

He added: "With ever-rising motoring costs and greater emphasis on environmental issues, Daihatsu’s appeal as a value-for-money, fuel-efficient manufacturer is stronger than ever."

Operations director Paul Hagerty also set out the company’s ambitions for the future, saying that it plans to work in close partnership with its dealer network to foster further growth and profitability.

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