New 2009 Audi A6 to get Dura Bright wheels

Audi AG has selected Alcoa to supply forged aluminium wheels with Dura-Bright technology for the new 2009 Audi A6.

The car recently made its debut at the Paris International Motor Show and it is hoped that the technology will enhance the image of the vehicle and make the wheels easy to clean while protecting against corrosion.

Alcoa and Audi have already established a sound working relationship, having pioneered the lightweight aluminium space frame on the original A8.

"It was clear that Audi required a new wheel solution that is durable while retaining a high quality, innovative finish," explained Mike Parnell, vice president and general manager of Alcoa Auto Wheels.

"By staying cleaner longer, Dura-Bright technology wheels enhance a vehicle’s appearance allowing Audi A6 owners to enjoy their vehicle while lowering maintenance efforts."

Dura-Bright technology works by penetrating the surface of the wheel to become an integral part of the aluminium itself. It resists peeling, cracking and corrosion while ensuring a premium finish in keeping with Audi’s vehicle design philosophy.

Used Audi dealers will welcome the new technology.

Written by Ben Todd

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