Aston Martin is the UK’s coolest brand for 2007, according to the CoolBrands Council.
A committee including Radio One DJ Trevor Nelson and designer Ben De Lisi voted the car manufacturer top of the heap to give it the title for the second year in a row.
Superbrands runs the initiative and commented that it is a "barometer of the nation’s coolest brands, people and places" as well as a good indicator of a company’s success.
Stephen Cheliotos, chairman of the council for 2008, commented that the project is reflective of the nation’s changing needs and interests.
He said: "On the one hand, things can become cool by virtue of their necessity or prevalence in your life. On the other, the things you really want but may know you’ll never get."
At the Frankfurt International Motor Show this week, Aston Martin unveiled the V8 Vantage N400 and the DB9 LM Coupe special editions.