Blue is the colour: blue is top car colour choice for AA members

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‘Blue is the colour’, according to AA members as it has overtaken silver as the most popular car colour choice. These AA Cars survey results come from an AA Populus poll of 25,810 drivers.
Blue is the most popular car colour
AA members’ top choice of car colour for their next car was blue (21%) followed closely by silver (19%), black (18%) and red (14%).

The top choices for members aged 18-24 were black (29%), blue (17%) and white (15%). Those aged 65 and over, however, chose silver (24%), blue (20%) and red (15%).

The top car colours 2015

(2013, 2011 scores in brackets)
Question: If you were given a free choice as regards the colour of your next car, which of the following would you choose?

  1. Blue 21% (23%, 23%)
  2. Silver 19% (29%, 25%)
  3. Black 18% (23%, 14%)
  4. Red 14% (9%, 11%)
  5. White 8% (4%, 4%)
  6. Green 5% (6%, 7%)
  7. Two colours, i.e., white/black 3% (na)
  8. Yellow 2% (1%, 1%)
  9. Beige 1% (1%, 1%)

Blue was the most popular choice overall; however, the actual percentage selecting blue fell. Silver was the biggest faller (29% in 2013 to 19% in 2015) and was most popular during the recession – possibly as people wanted to feel prosperous by showing off a precious metal colour. The proportion selecting white and red also rose significantly in the last two years.

Blue was the most popular choice in the West Midlands (23%), possibly as Birmingham City FC are known as ‘blues’.

More Londoners wanted to paint it black (20%), perhaps influenced by black cabs and chauffeur-driven cars.

White was more popular among Yorkshire drivers (10%), perhaps as the emblem of Yorkshire is the white rose. The Eden project may have had an influence in the South West with 6% opting for green cars.

Two-tone drivers were most likely to come from the East Midlands (4%) even though The Specials were formed in Coventry which is technically in the West Midlands.

Those over 65% were twice as likely to go for beige. The 18-24s were twice as likely to opt for white than the general motoring public.

The higher the social status, the more likely the driver was to own a silver car, although the true blues were more represented by C1 social class.

Does your car colour matter?

Status: Some feel that black or white cars denote status, while those with orange, yellow or purple cars are trying to be whacky.
Sale: When it comes to reselling the car, there are now three clear contenders for most saleable colours: blue, silver and black. Sellers of purple or beige cars may struggle. Various police forces switched to silver cars a few years ago to cash in on better resale values. There is also evidence that two-tone cars can struggle to sell.
Spick and span: One of the attractions of silver is the feeling that it is by far the easiest to keep clean or indeed appear to be clean. Black and white cars tend to show up the dirt.
Safest: AA members believe that lighter colours are the safest. Yellow, white and red topped the poll for safety. In bad light some colours are easier to spot than others, hence the importance of using your lights when visibility is poor. The AA uses yellow vehicles to enhance visibility of the patrols’ vehicles.
Sanest: A motoring psychologist has suggested that owners of beige or pastel coloured cars are more likely to suffer from depression. The happiest drivers have blue metallic cars. Owners of black cars try to top the pecking order, while white car owners tend to be distant and aloof. Other psychologists suggest that silver denotes prestige and wealth but has a feminine energy, related to the moon and the ebb and flow of the tides.
Suits: Some people argue that a certain colour may suit a particular model of car, such as a red Ferrari or a British Racing Green MG. Others accept that more quirky cars, like 2CVs and Beetles, can get away with more exotic colours.

David Bruce, Director of AA Cars, said: “There has been no radical change in car colours over the last couple of years, although we have seen a surge in red and white cars. When buying a used car you need to have a degree of flexibility in your colour choice but don’t make any rash judgements – it is you that will have to live with that purple or brown car. It is also worth thinking about resale values for nearly new cars.

“The AA Cars website offers over 160,000 cars so there is bound to be a make, model and hopefully colour to match your needs.”

Edmund King, AA president, added: “Even though blue is the top car colour choice we don’t think it was influenced by the general election result or Chelsea FC winning the league. Car colours are generally fairly conservative and I wouldn’t worry too much what the shrinks say about your colour choice.

“It is most important to get the right car with no hidden secrets and this is where complimentary AA car data checks on AA Cars can help.

“We certainly won’t be changing the colour of our AA patrol vehicles anytime soon but if you fancy a change, check out AA Cars

Populus received 25,810 responses from AA members to its online poll between 17 and 24 June 2015. Populus is a member of the British polling Council and abides by its rules.

Previous research based on AA Populus survey of 21,793 in March 2013
AA/Populus survey of 15,860 AA members in July 2011.

AA Cars is powered by VCARS. Our used cars are available nationwide. You can search and compare prices from both independent and franchised dealer networks.

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2 Comments

  1. David Caplan on

    An interesting survey, thank you.

    I am in my late sixties but I assure you colour preference remains the same throughout life. This means we have already made up our minds on the colours available when we started driving, so bright yellows and lime greens etc are out simply because of this.

    Metallic colours are a separate issue. We never had them in my day and I remember when they came out you had to pay more for them………now things are in reverse and you have to pay more for non-metallic !!

    Another issue you don’t address in your survey is secondhand cars, where price tends to dictate choice rather than colour. For example I once bought a Renault Espace despite it being the two things I hate, silver and metallic, as soon as I could raise the money I had it resprayed British Racing Green !!

    Personally I think a black car, if kept clean and waxed, is hard to beat.

    Regards,
    Dave Caplan

    • Hello Dave,

      Thanks for letting us know your thoughts – we love to hear what our readers think. British Racing Green is a very classy choice of colour!

      Kind regards,

      Jess
      Digital content manager at AA Cars

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