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Advertise with us and help your customers buy with confidence

Choose the package that best suits your business:

Classified advertising
Breakdown Cover
Dealer website
Stock management tools
Price on request
AA Dealer Promise badge
Dealer Promise
Price on request
AA Approved Inspections badge
Dealer Promise
Approved Inspections
Price on request

Call us now to find out more from our friendly customer service team:
Lines are open Monday - Friday: 9:00am - 5:30pm

01920 877750


AA Cars offers our dealers a unique association with the AA, the UK's no.1 most trusted brand. You'll benefit from AA products and services that other companies can't provide: a 26-point AA Cars history check and 12 months' AA Breakdown Cover for every car. These arm you with exceptionally strong selling points and demonstrate a high level of trust for your consumers that they won't find elsewhere. Our dealers agree that the conversion from enquiry to sale is higher than any other used car website.

Also included in the price of your AA Cars subscription is a bespoke stock-management website. We will build you a website where you can sell and manage your stock and promote your business.

AA Breakdown Cover badge

Free 12-month AA Breakdown Cover
( or member upgrade )
WORTH £35.00

  • 24-hour roadside assistance for 12 months
  • Cover for your vehicle, whoever is driving
  • We'll tow your car to the nearest garage if we can't fix it
  • Exclusive offers and discounts from AA Rewards
    Existing AA members can choose a free upgrade to one of the following services: 'Home Start', 'Relay' or 'Stay Mobile'
AA History Check badge

All our cars are history checked
We check the history of every car and exclude all stolen or written-off cars.

  • Discover crucial information about the vehicle
  • Avoid nasty surprises after you've bought the car
  • Potentially save money further down the line
  • Completely free - other companies charge extra

Dealer Promise

We have launched AA Dealer Promise, giving dealers closer links to the UK's most trusted brand which will be visible to all your customers both in your dealership and online. Dealers who have signed up show they are committed to offering gold standard customer service, both pre and post sale. Through eye-catching, AA-branded point-of-sale your customers will clearly see these promises, leaving them in no doubt that buying a car from you will be an enjoyable experience

So what are the promises?

  • Provide a minimum of 6 months MOT
  • Offer a road test
  • Hand over all essential documents
  • Provide a free history check
  • Welcome any vehicle inspection by us or any other independent third party, prior to purchase
  • Professionally prepare and hand over the vehicle in good condition
  • Welcome an annual AA audit to ensure compliance
  • Enable customer to escalate issues about any purchase through AA Cars
  • Act in compliance with Consumer Rights Act 2015
  • Offer 12 months free AA breakdown cover on every vehicle


There are two types of dealer inspections presented to buyers through AA Cars, both which meet the standards expected for AA endorsement and both give the customer confidence that the vehicle being sold is mechanically sound and safe to drive.

AA Vehicle Inspections badge

This one is for our independent dealers using the AA’s own engineers. A 128-point AA vehicle inspection means you benefit from the trust the AA brand inspires and is a fantastic unique selling point for your business. This transparency of service together with the AA brand has proven appeal to customers and leads to higher sales.

Find out more

AA Approved Inspections badge

This one is for our franchised dealers with inspections carried out by the manufacturer that meet or exceed the AA’s standards. By telling your customers that the checks have been carried out to AA approved standards strengthens your connection with the UK’s most trusted brand and allows your customers to see this commitment.

Get in touch

Call us now to find out more from our friendly customer service team: Lines are open Monday - Friday: 9:00am - 5:30pm

01920 877750