Motorists in the UK could be paying more for vehicles based on where they live, it has been claimed.
According to car supermarket chain Motorpoint, local dealers may offer steeper prices, with drivers having to travel some distance in order to get a good deal.
The company has cited research from EurotaxGlass, which pointed out that a sample supermini was ten per cent cheaper in the Midlands than in the south-west.
However, Motorpoint director David Shelton believes it has found the perfect way to dispel the problem.
Mr Shelton said: "Having our stock live on the internet has abolished the traditional ideas associated with local dealers … Customers from anywhere in the UK are already prepared to travel to save thousands of pounds."
Earlier this month, a Motorpoint poll found that 72 per cent of consumers would not take part in fronting.
This involves taking out a car insurance policy under false pretences, namely when somebody else will be driving.