A preview of the new Land Rover LRX has left motoring journalists almost breathless, according to one industry writer.
Irish journalists who gathered for the preview of the LRX in London, prior to its official launch at the Detroit Motor Show, were impressed by the new model, according to the Athlone Advertiser.
The article described the new vehicle as photogenic and suggests its good looks are a fabulous marrying of style and Land Rover’s traditional standards of capability and sustainability.
"As an entity the car effortlessly marries elements of James Bond with Star Wars, producing what surely is a harmonious, eye-pleasing vision of all of our motoring futures," the article continued.
It added that Land Rover said it was a "desirable, premium and more compact 4×4".
Meanwhile, Top Gear blogger Paul Horrell suggested that with the LRX, Land Rover had made attempts to tackle sustainability and environmental issues, such as using leather for the interior that was not treated with traditionally toxic tanning processes and using felt made from recycled plastic bottles.
Land Rover claims that its Discovery 3 is one of the most awarded 4x4s ever and the model has recently been given another trophy for its cabinet for the best towcar over 1,900kg.
The accolade was presented at the inaugural Practical Caravan, What Car? and Camping and Caravanning Club Towcar Awards 2007.
Announcing their decision, judges praised the speed at which the Discovery 3 is able to tow and the smooth ride offered by the 4×4.
They added: "Nothing else in this class is as accomplished an all-rounder; it’s great to drive solo, tows with gusto and is supremely practical."
The Discovery 3 is capable of towing up to 3.5 tonnes and offers "exceptional space, comfort and flexibility" for up to seven adults, according to Land Rover.
John Edwards, UK managing director of the automaker, said the firm was "really delighted" at the Discovery 3′s success.
"This award is testament to the fact that it is a supremely able vehicle and capable of tackling anything that a customer throws at it," he added.
A commercial derivative of the Land Rover Discovery 3 is to be launched, a move which the automaker says is in response to customer demand.
Following its release in 2004 and success across the world, the Discovery 3 has now been given approval from HM Revenue and Customs to attain N1 light commercial 4×4 vehicle status.
Among the standard features of the new version will be 2,130 litres of loadspace, a full length phenolic floor, Terrain Response, four-corner air suspension, privacy glass and a two-piece bulkhead.
Two derivatives of the vehicle will be available – the Discovery 3 Commercial and the Discovery 3 XS Commercial.
John Edwards, managing director of Land Rover UK, said: "Since launch, our dealers have received a number of requests from customers for a commercial derivative, many of whom bought standard models and then converted them independently for their own commercial use.
"The launch of the Discovery 3 Commercial means that for the first time, customers are now able to purchase a Land Rover-approved Discovery 3 commercial vehicle, which benefits from the superior levels of ride, handling, comfort and equipment offered by the standard Discovery 3."
Mr Edwards also expressed Land Rover’s belief that its new model will "further redefine the 4×4 commercial segment".
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