Sirion News

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Daihatsu to highlight value of money in advertising campaign

Daihatsu has announced plans to launch a new campaign to emphasise the low running costs of its cars. The National Cheaper Motoring Campaign will be run by all 120 Daihatsu dealer networks in the UK and will be further publicised through the use of regional advertising. Central to the argument is that Daihatsu cars offer [...]

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• 8th August 2008

Daihatsu centenary celebrated in style

Japanese firm Daihatsu is celebrating its centenary with the release of two limited edition vehicles. Dealers will be supplied with 100 units of the Terios mini-SUV and the Sirion supermini, with both expected to sell out before the end of September 2007. The Terios Centenary model is based on the entry-level Terios S. It comes [...]

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• 17th August 2007

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